We have to say that it’s great to see how organizations that protect against endangered species find unique ways of making their voices heard. And what better way to do that than with a visual optical illusion that makes you stare at it for a long time.
What to see
In this huge poster that was designed by WWF or Wild Life Fund you fist see a rainforest. Did you know that rainforests occupy only 7% of our planet but over 50% of the world’s species are harbored by them? We didn’t until we wanted to learn more about WWF and what it stands for after seeing this ad.
In this ad, when you first look at it, you see a desolate rainforest. However, when you take a closer look you’re beginning to see that there are countless hidden animals within the poster.
This makes the poster a game, as well as a great teaching experience and, of course, it raises a lot of awareness to their cause. And we have to say, that building a game inside the poster, and more so, a game that traps you inside a rain forest and teaches you about the animals, it’s a simply amazing way to use visual optical illusions to create awareness.
How it works?
It’s nothing new here: the animals are camouflaged into the trees and grass and earth, and you need to take a really close look to distinguish them from the bigger picture. However, no matter how easy it is to make this type of visual optical illusion, it doesn’t mean that it’s less effective and astounding!